Our Portfolio
Avatar
It is an Argentine agency with 25 years of history, operating across the Americas and Europe by combining digital passion, creativity, and technology. We deploy an ecosystem of highly customized AI solutions, leveraging the best available technology within a controlled and secure environment. We certify commercial models and open models for the agency’s most relevant tasks. We validate third-party tools and proprietary tools for each use case. We evaluate results, adjust, and turn AI adoption into a continuous process. As a multinational organization with more than 150 collaborators, adoption and compliance with standards are as challenging as strategy and development, especially in a context of distributed teams and the need to standardize processes across multiple geographies and different ways of working.
We regained a central place in our collaborators’ daily workflow by incorporating AI through new custom-designed tools.
Like every advertising and production agency, Avatar faces the challenge of completely reinventing the way it operates in response to the exponential growth of AI capabilities and their potential across creative, design, and content fields.
Proprietary orchestration allows us to control the full data lifecycle and transform it into unique, precise, economically viable results that meet expectations through AI. Thinking in terms of proprietary workflows and models rather than third-party tools. Developing and implementing information lifecycles from creation to archiving and iterative use, improving active solutions through model training and fine-tuning. Designing proprietary tools that integrate applied artificial intelligence directly into work workflows. Coding unique solutions and implementing open solutions for structured tasks.
Define and implement a private, certified AI ecosystem aligned with security best practices to ensure operations involving proprietary and client materials meet the highest standards. Build policies that ensure the privacy and confidentiality of sensitive data, as well as brand assets and other inputs. Detect and prevent the adoption of “shadow AI.”
In this way: >We adopt the best technology for highly specific use cases. >We avoid dependency on any single service provider. >We take control of information and the risks associated with its use. >We validate and certify the use of key workflows.
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